SPECIAL ACTION. Rainbow is the new black. NETFLIX.

 

Netflix wanted to celebrate the Pride Party in Madrid by dressing the metro station Chueca with the rainbow flag. Four days, a subway station and a decorated chariot, many interactions and photo calls, a human team of over 30 people and more than 135.000 merchandising promotional items gived away. A popular demand collected more than 8,7K firms to keep the flag in the subway walls until June 2017. This campaign has been awarded with the JCDecaux Award for Outdoors Creativity 2016.