STREET MARKETING. The Walking Dead. FOX.

Eight zombies from Atlanta landed in Barajas Airport and walked a dramatic route promoting the release of the fourth season of The Walking Dead series. The top of this event took place in Callao Square before thousands of people. Performers, professional make-up artists, stylists and all production staff walked around Madrid City in a spectacular direct marketing action, visiting Marketing Agencies, Media Head Offices and other unusual places. FOX was provided with a still very much alive promotional campaign.